Telomere Fitness Website Redesign
Telomere is a Toronto-based longevity fitness brand offering science-backed training and recovery programs. The old website was visually outdated, unclear, and underperforming in conversions. I redesigned it into a modern, conversion-focused experience that improved usability, trust, and brand clarity.
Industry
Fitness & Health
Platform
Website
Year
2025
Challenge
Telomere’s previous website lacked clarity, hierarchy, and trust. Despite strong client results and 100+ five-star reviews, the outdated design struggled to convert visitors into leads. The goal was to rebuild the experience with a clear structure, modern visuals, and a conversion-focused approach that matched the brand’s science-backed positioning.
My role
Telomere’s previous website lacked clarity, hierarchy, and trust. Despite strong client results and 100+ five-star reviews, the outdated design struggled to convert visitors into leads. The goal was to rebuild the experience with a clear structure, modern visuals, and a conversion-focused approach that matched the brand’s science-backed positioning.
Results
The redesign delivered measurable business growth and a stronger brand presence:
• Over 700% increase in revenue within the first weeks
• Nearly 2× more closed deals
• Significantly improved lead-to-trial conversions
• Clearer communication, stronger trust, and modern visual identity
Old site was outdated and cluttered. New design is modern, clean, and optimized for conversions.
Redesigned Telomere homepage with a modern, clear look and smooth animations. Blocks appear naturally, making it engaging and top-notch.
Section redesign focused on clarity and results, turning outdated layouts into engaging storytelling.
Improved brand photos with Photoshop AI, enhancing quality and trust for a premium look.
Redesigned inner pages with consistent style and navigation to boost sign-ups.
Summary
The Telomere project turned a dated, low-converting website into a modern, growth-focused experience that reflects the brand’s scientific credibility and premium positioning.
Through user research, messaging refinement, and a clean, modular design system, the redesign improved both performance and trust. The result was a clear link between thoughtful UX and measurable business growth.
